Turn any idea into a
build-ready spec
9 questions. A complete brief your dev or designer can build from.
⏱ ~5 minutes
📋 9 simple steps
📄 Spec + PDF output
📧 Delivered by email
Step 1 of 9
About your business
Let's start with the basics — who you are and what kind of business or project you're running.
What's your business or project called?
Please enter your business or project name.
Where are you based?
Please enter your location.
Which industry or sector do you operate in?
Choose the closest match.
💻
Tech & Software
🛍️
Retail & E-commerce
🌿
Health & Wellness
🍽️
Food & Hospitality
🎨
Creative & Media
💼
Finance & Professional
🎓
Education & Training
✈️
Travel & Tourism
🤝
Non-profit
🏠
Real Estate
💅
Beauty & Fashion
🔮
Other
Please select an industry.
What stage is your business at?
💡
Just an idea
🚀
Pre-launch
🌱
Early stage
🏆
Established
Please select your business stage.
Step 2 of 9
Your customers
Tell us who you're selling to and how they currently find you.
Who do you primarily serve?
Select all that apply.
👤
Consumers (B2C)
🏪
Small businesses
🏢
Enterprise (B2B)
🎒
Students & young adults
👨👩👧
Families
💼
Professionals
🏛️
Public sector
🤝
Non-profits
🌍
General public
Please select at least one customer type.
Where are your customers based?
Select all that apply.
📍
Local
One city or region
🇬🇧
National
UK-wide
🌍
International
Multiple countries
Please select at least one option.
How do customers currently find you?
Select all that apply — this shapes the Discovery stage of your site.
🔍
Google / SEO
📱
Social media
🗣️
Word of mouth
🤝
Referrals
📣
Paid ads
🎪
In-person / events
📧
Email marketing
🔗
Partnerships
🔁
Repeat customers
Please select at least one channel.
Step 3 of 9
What you offer
Tell us what your business sells or provides, and how it's delivered.
What type of offering do you have?
Select all that apply.
📦
Physical products
💾
Digital products
🤝
Services / consultancy
⚙️
Software / SaaS
🔄
Subscriptions
🎪
Events & experiences
🎓
Training / education
📚
Content & media
🏪
Marketplace / platform
Please select at least one offering type.
Describe what you offer in a sentence or two (optional)
This helps personalise your spec. E.g. "We sell handmade skincare products online" or "We're a B2B SaaS platform for accountants."
Step 4 of 9
Revenue model
How does your business primarily generate income? This influences the site's conversion strategy.
🛒
Direct sales
Customers buy products or services outright
🔄
Subscription
Recurring monthly or annual payments
📑
Service fees
Charged per project, hour, or engagement
💰
Commission / affiliate
Earn a % from partner transactions
📣
Advertising
Revenue from ads or sponsored content
🔀
Mixed / not decided
Multiple streams or still figuring it out
Please select a revenue model.
Step 5 of 9
Your website
Tell us about your current online presence and what you need the new site to achieve.
Do you have an existing website?
✅
Yes, I have one
❌
No, starting fresh
Please select an option.
What's the primary goal for this website?
📩
Generate leads
Get people to contact or sign up
🛒
Sell online
E-commerce or direct conversion
🌟
Showcase & credibility
Portfolio, case studies, brand authority
📚
Educate & inform
Content hub, thought leadership
🔐
Client portal
Logged-in experience for existing users
✅
All of the above
Full-service digital presence
Please select a website goal.
Step 6 of 9
Features you need
Select every feature you'd like on your website. Don't worry — you can always add more later.
Select all that apply.
📩
Contact form
🛒
Online shop
📋
Listings / catalogue
📝
Blog
📷
Gallery
⭐
Testimonials
💬
Live chat
📱
WhatsApp
📧
Newsletter
💳
Payments
📅
Booking system
🌐
Multi-language
🔐
User accounts
🔍
Search & filter
📲
Social feed
Please select at least one feature.
Step 7 of 9
Tech preferences
Don't worry if you're unsure — "No preference" is a perfectly valid answer and we'll recommend the best fit.
Platform preference
🔵
WordPress
Flexible & widely supported
🟣
Webflow
Designer-friendly, no-code
⚡
Next.js / React
High-performance, custom
🛒
Shopify
Best-in-class e-commerce
🟡
Squarespace / Wix
Quick to launch, all-in-one
🤷
No preference
Happy to take a recommendation
Please select a platform preference.
CRM / email marketing
❌
None needed
🟠
HubSpot
☁️
Salesforce
🐒
Mailchimp
🟢
Zoho
❓
Not sure
Please select a CRM preference.
Hosting preference
⚡
Vercel / Netlify
Fast, serverless, free tier
☁️
AWS / GCP
Scalable cloud infrastructure
🖥️
Managed hosting
WP Engine, Kinsta, etc.
🤷
No preference
Recommend what's best
Please select a hosting preference.
Step 8 of 9
Timeline & budget
Help us understand your constraints so we can scope the project realistically.
When do you want to launch?
🚀
Within 1 month
📅
1–3 months
🗓️
3–6 months
📆
6+ months
Please select a launch timeline.
What's your approximate budget?
💷
Under £2,000
💷💷
£2k – £5k
💷💷💷
£5k – £10k
💰
£10k – £25k
💰💰
£25,000+
🤔
Not decided
Please select a budget range.
What's your top priority?
🏃
Speed to launch
Get live as fast as possible
✨
Design quality
Looks and feels premium
💰
Budget efficiency
Maximum value for money
📦
Feature completeness
Every feature fully built
Please select your top priority.
Step 9 of 9
Your details
Almost there. We'll attach these to your specification so the team knows who to contact.
Your name
Please enter your name.
Email address
Please enter a valid email.
Phone number (optional)
Anything else we should know? (optional)
Competitors you admire, existing brand assets, features not listed above, etc.
Building your specification…
Compiling your answers into a build-ready brief